You searched for: Claire McCardell, Annabrita (illustrator)

What Shall I Wear? The What, Where, When and How Much of Fashion - Claire McCardell, Annabrita (illustrator)

1956 - Simon and Schuster, New York - First Edition, Second Printing
A lovely copy with wonderfully 1950’s illustrations and line-drawings throughout by Annabrita, and a fold-out glossary of “McCardellisms”.

Don’t try to live up to Fashion. First of all, stay firmly you. And if Fashion seems to be saying something that isn’t right for you, ignore it.”

The revolutionary fashion designer credited with originating "The American Look," Claire McCardell designed for the emerging active lifestyle of women in the 1940s and '50s. She was the originator of mix-and-match separates, open-backed sundresses, and feminine denim fashion; she started the trend for ballet flats as a wartime leather-rationing measure. Spaghetti straps, brass hooks and eyes as fasteners, rivets, menswear details and fabrics: they were all started by McCardell. Her Monastic and Pop-over dresses achieved cult status, and her fashions were taken up by working women, the suburban set, and high society alike.

What Shall I Wear?’ is a distillation of McCardell's democratic fashion philosophy and a chattily vivacious guide to looking effortlessly stylish. Mostly eschewing Paris, although she studied there and was influenced by Vionnet and Madame Gres, McCardell preferred an unadorned aesthetic; modern and minimalist, elegant and relaxed, even for evening, with wool jersey and tweed among her favorite fabrics. [From a later edition].

Fashion does not demand a submissive spirit—in fact it asks for a certain independence…The more of yourself in your clothes the better. Your imagination, your thought, your time, your energy.”

Claire McCardell (1905-58) pioneered a style of clothing both casual and chic. In 1990, Life magazine named her one of the 100 Most Important Americans of the 20th Century. She attended Parsons, learning to construct clothing by taking apart Vionnet samples. As head designer of Townley Frocks, she was one of the first American designers to have name recognition, as the company began to sell its fashions branded as “Claire McCardell Clothes by Townley.” Her work is in museums across the country and has been the subject of retrospectives at the Smithsonian and the Fashion Institute of Technology.
 
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Price HK$ 1,400