The Long Ash - Summer 1948 -
1948 - General Cigar Co., New York - Only Issue
A fine and rare example of this small and fascinating promotional sales book for General Cigar Company, masters of American advertising and promotion and the most successful and largest cigar company in the world, which, by 1960, was selling about US$30 million worth of cigars a year.
Small octavo (book size 17.3x12cm), pp. 96. In publisher’s triple-stapled illustrated yellow soft covers with lettering in black and green, photo of Babe Ruth to front and of ‘Coronet’ magazine cover to rear.
Condition: Fine.
Ref: 112155
Price: HK$ 2,000