The Story of Miss Moppet - Beatrix Potter 1906 - Frederick Warne & Co., London & New York - First Edition First Printing ‘At the beginning of 1906 Beatrix Potter was also planning some stories for very young children. Each story contained fourteen pictures and fourteen pages of simple text, mounted on a long strip of linen, and folded concertina-wise into a wallet with a tuck-in flap.’ Only two titles were published in this format.

This is a rare example of one of those stories, stunning when unfolded to it's full length of eight feet (2.492 metres), and housed in a custom clamshell case of green morocco over cloth, spine titled in gilt, interior lined with black felt.

As a result of the delicateness of this format, they only produced two small print runs, so complete and unrestored copies are scarce.
  First edition, first printing. Rear of wallet with ‘London & New York’ - Linder [426] says that this is ‘believed’ to be the first printing of November 1906 (10,000 copies), those with ‘New York & London’ thus ‘believed’ to be the second printing of December 1906 (10,000 copies). Linder bases this on the fact that the wording corresponds to that on Beatrix Potter’s ‘author’s copies’ of The Story of a Fierce Bad Rabbit and on a copy inscribed to Joan Moore (the daughter of one of Potter’s closest friends).

‘Towards the end of her life Beatrix Potter said ‘Bad Rabbit and Moppet were originally printed on long strips – The shops very sensibly refused to stock them because they got unrolled and so bad to fold up again.’ For this reason Warne only produced two print runs of each, and later in 1916 they were printed in book form, in a similar but slightly smaller format than the other books in the series.’ [Linder 183]

References: Linder
A History of the Writings of Beatrix Potter. Quinby Beatrix Potter: A Bibliographical Check List 11a.
Size 10.8 x 8.9 cm (unfolded 10.8 x 249.2 cm). In publishers grey cloth, illustrations and text pages mounted on pale green linen back and folded accordion style, mottled lilac endpapers.
  Condition: Very good plus, slight cracking of hinges, and small crack around tab entrance.   Ref: 105191   Price: HK$ 11,000